I-02 Less waste, less toxic, less bad OR fully good?
Making something “less bad” doesn’t necessarily make it good. It can divert your attention from “good” and to over-invest in “improvements” instead of “redesign”.
Cradle to Cradle
Making something “less bad” doesn’t necessarily make it good. It can divert your attention from “good” and to over-invest in “improvements” instead of “redesign”.