Deep Green Profit INSIGHTS
New perspectives for uncovering business opportunity
How do you look for something you don’t know exists?
The starting point for finding new opportunities is a new vantage point – along with a good amount of curiosity about how the world really works
If you want a quick start guide to 30+ years of design thinking and entrepreneurial action PLUS
ideas that you can leverage today, then the Deep Green Profit INSIGHTS could be just the thing.
There are 10 core INSIGHTS that can help you find your key opportunities. Here’s a sample to get you started:
I-01 Forget cost and compliance and charity – what about opportunity?
If you ONLY look at “taking care your host ecosystems and communities” as a costly obligation, you could be missing out on a wealth of business opportunity.
I-02 Less waste, less toxic, less bad OR fully good?
Making something “less bad” doesn’t necessarily make it good. It can divert your attention from “good” and to over-invest in “improvements” instead of “redesign”.
I-05 Engineering and chemistry OR physics and biology
Most of our industrial process mindsets are based in the soap factories and foundries of the Industrial Revolution. But there’s a new revolution quietly under way.
I-10 – Rational sensible econs OR value-seeking, creative humans
Business is seen as making rational decisions based on cost – but are decisions “by the numbers” TOO narrow for today’s world?
There’s a world of opportunity waiting for you today
You just need to know where to look to uncover it.
The basic thinking shifts don’t need university courses or big investments in risky, expensive technology – they just need entrepreneurial thinkers ready to take a step forward for the future.
