Business is seen as making rational decisions based on cost – but are decisions “by the numbers” TOO narrow for today’s world?
Most of our industrial process mindsets are based in the soap factories and foundries of the Industrial Revolution. But there’s a new revolution quietly under way.
Making something “less bad” doesn’t necessarily make it good. It can divert your attention from “good” and to over-invest in “improvements” instead of “redesign”.
If you ONLY look at “taking care your host ecosystems and communities” as a costly obligation, you could be missing out on a wealth of business opportunity.