I-10 – Rational sensible econs OR value-seeking, creative humans
Business is seen as making rational decisions based on cost – but are decisions “by the numbers” TOO narrow for today’s world?
I-05 Engineering and chemistry OR physics and biology
Most of our industrial process mindsets are based in the soap factories and foundries of the Industrial Revolution. But there’s a new revolution quietly under way.
I-02 Less waste, less toxic, less bad OR fully good?
Making something “less bad” doesn’t necessarily make it good. It can divert your attention from “good” and to over-invest in “improvements” instead of “redesign”.
I-01 Forget cost and compliance and charity – what about opportunity?
If you ONLY look at “taking care your host ecosystems and communities” as a costly obligation, you could be missing out on a wealth of business opportunity.