I-10 – Rational sensible econs OR value-seeking, creative humans
Business is seen as making rational decisions based on cost – but are decisions “by the numbers” TOO narrow for today’s world?
I-09 – Business independent of community OR adding value by meeting community needs
Economic thinking of the 20th century put the responsibility for community benefit firmly in the hands of governments and charities. The theory was that businesses looked after their shareholders and provided income to their employees.
I-08 – Centralise, globalise, upscale, push OR localise, right-size, pull
Since the beginning of the Industrial Revolution, a major drive across industry and infrastructure has been to build centralised systems managed by top-down, command and control structures. In industry, this shows up as a push for growth in size, and the concept of invent then push-to-market products.
I-06 Process efficiency OR systems optimisation
It’s easy to over focus on making a specific process efficient and lose sight of the end goal – optimising the system that process is part of. Systems Thinking provides a rigorous review process to find smarter leverage points – and opportunities.
I-05 Engineering and chemistry OR physics and biology
Most of our industrial process mindsets are based in the soap factories and foundries of the Industrial Revolution. But there’s a new revolution quietly under way.
I-04 Look beyond product to service and value
We buy music through a streaming service, we buy most business software by the “seat”. What else is worth turning into a service?
I-02 Less waste, less toxic, less bad OR fully good?
Making something “less bad” doesn’t necessarily make it good. It can divert your attention from “good” and to over-invest in “improvements” instead of “redesign”.
I-01 Forget cost and compliance and charity – what about opportunity?
If you ONLY look at “taking care your host ecosystems and communities” as a costly obligation, you could be missing out on a wealth of business opportunity.
I-03 From 1-way supply “chains” to circular systems
Dig it up; make things; use them; dump them. From electricity to electronics – and even food – our systems have become increasingly 1-way.
I-07 Business independent of nature OR a wholly owned subsidiary
Deep Green Profit is easier to find if you understand that eco-friendly design is good for the bottom line and the ecosystem.