Hello, I’m Leigh Baker – writer and regenerative business provocateur.
When I started my sustainability journey back in 2002, I was excited and inspired by what I was learning. I was in transition from supply chain consulting to coaching and mentoring - and it just made so much SENSE.
I was a book junkie, so I dived into the exciting new ideas from the big thinkers – ideas in books like Natural Capitalism, The Natural Step, Biomimcry and Cradle to Cradle.
In the following years as I read and learned, I was also searching for “the short version” – the Who Moved My Cheese? of regenerative business that would give some basic principles and guidance to my busy executive coaching clients.
I couldn’t find a straightforward introduction – so I wrote one….
With a speaking gig looming in 2009, I stopped looking for “the right book” and started writing. The result was the first Deep Green Profit Handbook, which presented the opportunities, the strategic thinking that would uncover them, and the practical ways to identify them – all in less than 100 pages.
Revisiting Deep Green Profit
The world has moved on since 2009.
While the human impacts on 9 planetary boundaries have grown, so have the technology, the solutions AND the opportunities.
The evidence base for the bottom line benefits and the tools for developing them have been building as well.
And I still haven't found that "no-nonsense, solutions-focused guidebook"!
So it’s time to revisit and update the original handbook. It’s a journey I’m starting with this blog, one which will most likely become a new handbook.
To read the updated Deep Green Profit Handbook as it evolves, register for ongoing updates.