Sustainability for business growth and profit

your guide to creating better opportunities

Your guide


Get regular Deep Green Profit INSIGHTS in your Inbox

Discover how to find smarter opportunities hiding “in plain sight” with ongoing emails explaining and illustrating straightforward principles and business strategies.

So you have a business – but do you think of it as a sustainability business?

Every business today that uses environmental resources IS a sustainability business – and often one with big innovation opportunities.

The old spiel about how “the environment” is up to big business and big corporations is increasingly out of date. The idea that “being green” is about using less, complying with regulations and purchasing expensive offsets is as dated as the fax machine.

It may be what well-intentioned sustainability experts and alarming media stories have been telling you for decades – but it’s the boring, expensive part.

It’s also a fog of dis-information that’s hiding a wealth of innovation opportunity for nimble, entrepreneurial smaller businesses.

Most of what’s wrong with the environment is a result of the way our products and services are designed, built and delivered.

And designing, building, delivering and improving the products, systems and services we use every day is mostly done by business.

So the solutions – and the opportunities – are all about business innovation. And the early adopters and entrepreneurs of recent decades have also found them excitingly profitable.

The design thinking on today’s commercial solutions happened back in the 1980s and 1990s. So with today’s smart technology we have all the tools and technology to deliver them at scale, with benefits all around.

“Sustainability for fun and profit”

However, if you’re not tuned in to the opportunity side of sustainability, the clouds of “everybody knows” news stories on dire problems and expensive compliance mean you could well miss out on your piece of the action. Because an exciting new wave of innovation opportunity is building momentum.

To find their specific opportunities, SMBS need to…

Understand the new game

the new design principles and development frameworks.

Know where to look

for the smarter business models and best developing technologies


the proven implementation tools that make innovation delivery more fun and less risky.

Which means they need…

  • Simple principles for building smarter, better solutions
  • Presented with digestible, straightforward explainations
  • Illustrated with lots of current, relevant examples
  • WITHOUT the typical high doses of gloom and doom and guilt and blame.

Leading edge business managers, designers, entrepreneurs and engineers have been quietly building and testing solutions that create competitive advantage for decades. Solutions are proving out from Morwell to Madagascar

There’s a wealth of great strategies, good ideas and accessible action – along with great results.

So once you tune into them you can create your own local opportunities in your supply chain and the community where you live and work.

You just need to know where to look.

The solution: The Deep Green Profit INSIGHTS

Practical, ongoing updates on your Inbox, presented in straightforward business language with useful examples and actionable ideas.

Why the Deep Green Profit INSIGHTS?

They’re developed by a supply chain analyst with 30+ years experience in the world of SMB and manufacturing. They’re tailored for SMBs, distilling 20 years of research and communication on the growth of green business models.

You cannot solve a problem from the mindset that created it…

The world’s entrepreneurs and inventors have been busy for decades.

Now, the results of their work are coming to market, accelerated by the technology revolution of the past 20 years.

If you’ve been assuming that “the environment” is: 1) something for government to take care of or  2) a way to do some charity work then you’re probably missing out.

Whether you repair refrigerators or sell flowers, it’s worth asking “Where are MY opportunities?” Download The Deep Green Profit Handbook

No doom, gloom and destruction – guaranteed.  This is about “is it better?” and “is it more fun?”.

No deep, complex scientific theories you need to understand first. (If you want those, explore them over in the Balance3 resources.)

Just the latest in practical strategies and tools to help you take a whole new view of your business and its ongoing development.

Why deep?

Because it’s a whole new strategic approach to business innovation…

Why green?

Because the win/win/win stretch goal is business that improves the environment…

Why profit?

Because cleaner, smarter and safer is more profitable in the long term – which makes everything more sustainable…

Why a handbook?

Because today’s game is about strategy and tactics and action – so you don’t need a whole lot of theory – just practical guidelines and examples.

Want more than a handbook to add to some future reading list?

The Deep Green Profit approach is now more than a handbook – it’s become a straight-forward email-based course.

Each week, you get a bite-sized email lesson explaining one of the fundamental principles of sustainability for fun and profit.

Access a wealth of real-world examples

Along with the principles of strategic sustainability, your weekly opportunity email comes with up-to-date examples from the world of business.

So you’re not just getting theory – you’re getting examples of real businesses doing real, profitable innovation.

I’m a manufacturing systems analyst turned wordsmith – and self-confessed sustainability provocateur. I’ve been exploring and documenting regenerative business (the opportunity side of sustainability) since 2002. <

I’m excited about the inherent opportunities in running a business on the principle of “doing well BY doing good”.

I love the wealth of solutions and their elegant simplicity. But all too often they’re buried deep in complex language and served up with a whole heap of guilt, fear, doom and gloom.

That’s what led to the first edition of The Deep Green Profit Handbook in 2009. That’s what’s behind the ongoing work I do at Balance3.

And that continuing passion is behind this email series and the upcoming Deep Green Profit – Revisited. Which will be a straightforward guide to the latest on where and how to get a piece of the growing Regenerative Business re-evolution.