A practical guide to building
DEEP GREEN PROFIT
in your business

Don't miss out on a growing business opportunity!

Most busy business people have been led to think that "this environment thing" is:

  • expensive
  • onerous
  • boring
  • scary
  • and mostly up to the government

 

After all, that's what sustainability experts and stories in the media have been telling us for decades.

However, most of the experts in climate are scientists and academics - so they don't always think like entrepreneurs.

The full story is much more rewarding

Did you know that the top 80 commercial, evidence-based climate change solutions (Project Drawdown - 2017) offer savings opportunities of $74 trillion globally?!?!

Did you know that the UN Sustainable Development Goals offer $12 trillion in private sector opportunity by 2030!?!

Did you know that when you break down those big numbers by industry, region and business size, it turns out that there's a whole heap of profitable opportunity waiting to be developed by businesses of all sizes?!?!

Profitable opportunities are developing everywhere

You just need to know where to look.

You cannot solve a problem from the mindset that created it...

The world's entrepreneurs and inventors have been busy for decades.

Now, the results of their work are coming to market, accelerated by the technology revolution of the past 20 years.

If you've been assuming that "the environment" is: 1) something for government to take care of or  2) a way to do some charity work then you're probably missing out.

Whether you repair refrigerators or sell flowers, it's worth asking "Where are MY opportunities?"

Download The Deep Green Profit Handbook

No doom, gloom and destruction - guaranteed.  This is about "is it better?" and "is it more fun?".

No deep, complex scientific theories you need to understand first. (If you want those, explore them over in the Balance3 resources.)

Just the latest in practical strategies and tools to help you take a whole new view of your business and its ongoing development.

Why deep?

Because it's a whole new strategic approach to business innovation...

Why green?

Because the win/win/win stretch goal is business that improves the environment...

Why profit?

Because cleaner, smarter and safer is more profitable in the long term - which makes everything more sustainable...

Why a handbook?

Because today's game is about strategy and tactics and action - so you don't need a whole lot of theory - just practical guidelines and examples.

Want more than a handbook to add to some future reading list?

The Deep Green Profit approach is now more than a handbook - it's become a straight-forward email-based course.

Each week, you get a bite-sized email lesson explaining one of the fundamental principles of sustainability for fun and profit.

Access a wealth of real world examples

Along with the principles of strategic sustainability, your weekly opportunity email comes with up-to-date examples from the world of business.

So you're not just getting theory - you're getting examples of real businesses doing real, profitable innovation.

I'm a wordsmith, business analyst and self-confessed sustainability provocateur. I've been exploring regenerative business (the opportunity side of sustainability) since 2002.

I'm excited about the inherent opportunities in running a business on the principle of "doing well BY doing good".

I love the wealth of solutions and their elegant simplicity. But all too often they're buried deep in complex language and served up with a whole heap of guilt, fear, doom and gloom.

That's what led to the first edition of The Deep Green Profit Handbook in 2009. That's what's behind the ongoing work I do at Balance3.

And that continuing passion is behind this blog - a straightforward update on the latest on where and how to get a piece of the growing Regenerative Business re-evolution.